Retail Marketing Essay Example | Topics and Well Written Essays - 1250 words

Retail Marketing - Essay Example The UK supermarket segment has recently embraced various store formats. Among these supermarkets is Tesco supermarket which has embraced these types of formats: the Metro, the traditional supermarket and the extra formats. Every format is designed for a unique target market, which uses Tesco as the brand (Cox and Brittain, 2000, p. 29). Standard format Tesco supermarket is more often situated within an outstanding distance of city centres and towns. These format stores are situated in particular areas that can accommodate an establishment that is bigger in size, even though space cannot adequately accommodate it. Regarding the consumer’s perspective, the store’s standard format has the capability of offering more varieties of products. Many of the stores’ location in the standard format ensure that the shoppers are not required to have a vehicle to enjoy the benefits of this format. Extra is the flagship format for the new Tesco stores. Tesco’s extra store s in this format are large retail establishments that are often built in out of town locations. They are either built as part of a wider out of town retail projects or as stand-alone operations. Tesco Extra format emphases are on the provision of a wide range of services and goods that are available in the smaller standard supermarket format.  Tesco Extra format products are not only the principal non-food and the core food items but are normally linked within the sector of supermarkets.... Every format is designed for a unique target market, which uses Tesco as the brand (Cox and Brittain, 2000, p. 29). Standard format Tesco supermarket is more often situated within an outstanding distance of city centers and towns. These format stores are situated in particular areas that can accommodate an establishment that is bigger in size, even though the space cannot adequately accommodate it. Regarding the consumer’s perspective, the store’s standard format has the capability of offering more varieties of products. Many of the stores’ location in the standard format ensure that the shoppers are not required to have a vehicle to enjoy the benefits of this format (Berman and Evans, 2004, p. 9). Extra is the flagship format for the new Tesco stores. Tesco’s extra stores in this format are large retail establishments that are often built in out of town locations. They are either built as part of a wider out of town retail projects or as a stand-alone ope rations. Tesco Extra format emphases are on the provision of a wide range of services and goods that are available in the smaller standard supermarket format. Tesco Extra format products are not only the principal non-food and the core food items, but are normally linked within the sector of supermarkets. These Extra format stores stock products include kitchenware, clothing, financial services and products, and electronics. Other auxiliary services and goods that can be bought include petrol and branded food typically sold at petrol stations and in the restaurants located in the stores (Bhatia, 2008, p. 47). Tesco Metro format ensures that the store is in a suitable location that is close to places